The 8 Best E-commerce Platforms of 2023

Determining the necessary features and functionality of your ecommerce website will vary based on your business model and unique needs. Ecommerce web developers play a critical role in making sure that potential customers can easily navigate your ecommerce store, find what they’re looking for and checkout easily and safely. Luckily, the BigCommerce theme marketplace offers both free and premium, fully responsive themes.

  • It will help you make the strategic decision on what you can do to engage them more.
  • Furthermore, the integration of blockchain technology is anticipated to reduce costs, enhance transparency and security, and facilitate faster and more efficient transactions in B2B commerce.
  • Once the customer pays for the product they’re given access to it immediately via download or email.
  • Your ecommerce website builder can become so much more than just a platform where you do business—it can be a vehicle for growth.
  • When you look at ecommerce software, it can be really hard to tell how seemingly minor differences in features and performance can have a major impact on your bottom line, but they can.

Business Basic is $27/month, Business Unlimited is $32/month, and Business VIP is $59/month. The interface allows you to customize your online shop without knowing how to code by using any customizable templates to design your store, sell and market your products. It’s aimed at those without so many web dev skills, but it also allows tech-savvy people to tweak the HTML and CSS for more control over the web design. Its headless ecommerce structure allows for maximum customization for larger companies, as well.

It’s not necessary — or even recommended — to build your ecommerce website from scratch. There are many platforms that can help you create an ecommerce store with minimal coding or technical skill required on your part. Many businesses prioritize connecting their ecommerce solution to existing ERP, OMS, PIM or CRM systems, so make sure the integration you need is available with the platform you choose. With a CMS, you’ll be able to make changes to or add new content, and the changes will be automatically reflected on your ecommerce website.

Optimizely B2B Commerce

If you want to see what it’s like before you take the time to install it on your server, check out the demo. The main difference between BigCommerce and BigCommerce Enterprise is the support available. Many features are available on the Enterprise plan aren’t offered to customers even on the highest tier of the regular plans. Choosing the best ecommerce site builder is really based on your needs. We do want to recommend that you consider a few as front-runners – BigCommerce was by far the best overall platform for any business model and performs excellently for SEO.

  • If you need to launch faster, we can offer to start with an MVP that can be market-ready in 3-4 months.
  • I’ve used Shopify on my site before and have worked with many Shopify sites in the past, but I like WordPress sites better because I have an affiliate revenue model in addition to products.
  • Taking this approach will automatically lead you to your best ecommerce platform.
  • Personalized sales portals, mobile ordering, AR tours, self-service functionality—B2B platforms continue to pave the way for cost-effective and accessible selling opportunities.

Moreover, the growing importance of data analytics is expected to influence B2B commerce, enabling businesses to gain deeper insights into customer behavior, market trends, and supplier performance. Furthermore, the integration of blockchain technology is anticipated to reduce costs, enhance transparency and security, and facilitate faster and more efficient transactions in B2B commerce. Overall, the future of B2B commerce appears to be highly dynamic, with businesses rapidly adopting and adapting to technological advancements to remain competitive and meet evolving customer demands. Which ecommerce portal you use depends on the types of transactions and customers you serve. Everything from the design and layout of the site to the finalization process will influence whether customers return to your online store. This means deciding on the right ecommerce portal that serves both you and your customers is vitally important for success.

Starting an ecommerce business: 8 steps to launching an online store

With an estimated 12 million to 24 million active ecommerce sites around the world, it’s easy for an online store to get lost in the crowd. So, if you are new to the business world and want to maintain a strong online presence, go for online e-commerce solutions and take assistance from experienced professionals. Along with this, keep the above-mentioned do’s and don’ts in mind so that you can come up with a perfect e-commerce portal that brings in more sales and profit. There are 12 million companies that exist in the world, while 4.2 million companies belong to North America only. So, how can you assume that customers will find you independently? If someone also claims that customers will find you automatically, then it can’t be possible without implementing any marketing strategy.

Additional Considerations

Building on a hosted ecommerce platform gives you more freedom to focus on running your business—not on putting out fires caused by downtime and the need to fix bugs. The internet feeds eCommerce and the smartphone how to thank nonprofit volunteers during national volunteer week is what makes online shopping accessible. The process is rather straightforward which makes it appealing to the customers. They simply may browse and place online orders for products and services.

Ecommerce personalization for DTC customers includes tactics like recommended products, retargeting, and showing relevant user-generated content. When you’re selling to business customers, you’re still selling to humans. To add more robust ecommerce functionalities, you’ll need additional modules from PrestaShop’s official marketplace. B2B-specific modules add features like B2B registration, payment rules, VAT verifications, and custom discounts. B2B ecommerce, or business-to-business digital commerce, is a business model in which one company sells to another company (instead of to a consumer). The global B2B ecommerce market was valued at almost $15 trillion in 2020—five times the size of the B2C ecommerce market.

It’s an affordable way for small businesses that do not have an IT team to handle ecommerce. It works with WordPress to turn any website into a functional ecommerce store. Also, there are extensions available for integrating payment gateways, social media, email marketing, 1-click selling, and shipping.

Features and Integrations

Personalized sales portals, mobile ordering, AR tours, self-service functionality—B2B platforms continue to pave the way for cost-effective and accessible selling opportunities. Often B2B ecommerce businesses find themselves locked in legacy platforms, having traditionally relied on faxes, phone calls, and Excel spreadsheets to sell to B2B customers. B2B ecommerce is the process of marketing and selling products between two businesses online. Itransition develops bespoke ecommerce platforms and integrated ecommerce infrastructures fit for various business models. We can connect your ecommerce portal to a data analytics engine to help you measure overall portal performance, track sales, analyze buying patterns, and predict customer behavior. We can also add data visualization tools to simplify patterns, trends, and causality interpretation.

That’s huge, but it’s on the cloud, faster, and comes with additional features, including automatic trigger-based email campaigns and automatic cross /upsell. As for pricing, the lowest BigCommerce Essentials plan costs $29.95/month. Other Bigcommerce plans are on par with Shopify pricing, costing $79.95 and $299.95/month, respectively. Some goodies like discount codes, gift cards, unlimited bandwidth, and professional reporting come along. However, you don’t get a custom SSL or abandoned cart saver, but it’s still really good for simple stores not getting sales worth more than $50k per year. All plans come with a free trial, and you’ll get a 10% discount on annual plans.

New Customer-specific product publishing

You’re going to have a hard time running an ecommerce store if users of the net can’t discover your website through a search engine. The payment gateway is the bridge between your ecommerce platform and payment processor. It’s important to have a platform that integrates with popular payment processors like PayPal, Stripe and Square. It starts to get complex when you have to deal with multiple countries or when your bank only integrates with certain payment processors. Small businesses don’t need all the big features that suck out money from their bank. Asides the cost, the pricing structure of the platform is important – be it month to month or yearly payments and other fees.

Both platforms are primarily website builders, not online selling platforms, so they require a fair amount of tweaking to add ecommerce functionality. BigCommerce is an ecommerce platform well-suited to enterprise-level software companies. Like Shopify and Wix, BigCommerce offers web hosting and lots of customization options. You have to select a paid plan before purchasing a domain name through BigCommerce. However, if you already have a domain name, you can use it by pointing your domain to BigCommerce.

And while this may serve as the best ecommerce platform for brands that want a completely tailored platform, it also presents a lot of hurdles in the form of complexity and cost. Nothing can beat the comfort of planning a trip from the comfort of your home, and more and more Indians are following this trend of online booking. It started with a mission by Deep Kalra, Keyur Joshi, and Rajesh Magow in 2000 to “provide customers a one-stop-shop for all their travel needs”. Founded by Kunal Bahl and Rohit Bansal in February 2010, Snapdeal is one platform that makes online shopping resonate with its impressive range of offers for its consumers. It’s an Indian e-commerce company based out of New Delhi quietly making its way to the top of India’s eCommerce websites.